What Are QR Codes and Why Do They Matter?

QR codes (Quick Response Codes) are small barcodes that instantly connect customers to a digital destination—your website, offer, or product—when scanned with a smartphone. They remove the hassle of typing in URLs, boosting engagement and conversions.

5 Reasons to Add QR Codes to Your Marketing Materials

1. Bridge the Gap Between Print and Digital

Your print materials grab attention, but a QR code takes customers directly to your online world.

2. Drive Instant Action

With one scan, customers can:

• View your latest product.

• Redeem discounts.

• RSVP to events.

• Follow your social pages.

3. Track Results

Use QR codes with built-in analytics to see which campaigns drive the most scans and engagement.

4. Save Space

Keep your designs clean and let the QR code deliver the extra details.

5. Show You’re Modern

QR codes add interactivity and show that your brand is forward-thinking.

Where & How to Use QR Codes

QR codes are perfect for:

• Business cards – Link to your portfolio or contact info.

• Decals and signage – Provide safety details or product info.

• Promotional products – Drive traffic from mugs, apparel tags, or packaging.

• Event materials – Connect attendees to schedules, offers, or forms.

Tips for Using QR Codes

• Test with all major smartphones.

• Use a clear call-to-action (“Scan for details”).

• Link to mobile-friendly pages.

• Track results with dynamic codes.

Make Your Marketing Interactive

A QR code is a simple way to make your print, decals, and promo products work harder. At Purple Frog Graphics, we can seamlessly add custom QR codes to everything from flyers and signs to mugs and apparel.