The 5 Most Common Frustrations with Decals (and How to Avoid Them)

Decals are one of the simplest ways to brand your business — from storefronts to vehicles to equipment. But when they don’t perform the way they should, frustration kicks in.

Here are the most common issues people face with decals, plus tricks to help prevent them.

1. Peeling or Lifting Edges

The frustration: Corners or edges that start to curl after just a few months.
Why it happens: Poor surface prep, low-quality adhesive, or applying on a dirty or oily surface.
How to avoid it: Clean the surface thoroughly before application and use vinyl rated for your environment.

2. Fading Colors

The frustration: Bright logos lose their pop and look worn out.
Why it happens: Sun exposure, low-grade inks, or no UV protection.
How to avoid it: Use UV-resistant inks and laminate for any outdoor graphics.

3. Bubbles and Wrinkles

The frustration: Air pockets and creases that ruin a smooth finish.
Why it happens: Rushed application, uneven pressure, or lack of the right tools.
How to avoid it: Apply slowly, start from the center, and work outward. For large decals, consider professional installation.

4. Misaligned Installation

The frustration: Crooked logos or off-center graphics.
Why it happens: Skipping measurements, rushing, or not using guides.
How to avoid it: Measure twice, apply once. Use masking tape or alignment tools before sticking anything down.

5. Poor Visibility or Readability

The frustration: Great design, but unreadable from a distance.
Why it happens: Thin fonts, low contrast, or too much text.
How to avoid it: Keep it simple, use high-contrast colors, and size elements for quick recognition.

Decals should work for your brand, not against it. With the right materials, design, and installation, you can avoid these pitfalls and get graphics that last.