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Rack Card Printing To Promote Your Business: What You Need To Know

Have you ever looked through the rack cards at the airport or hotel to learn more about local attractions? This kind of marketing is becoming increasingly popular, with businesses turning to rack card printing as an effective and cost-saving way to promote their brand. Read on to discover why rack card printing could be the perfect promotional tool for your business.

What is Rack Card Printing?

Rack card printing is a popular marketing tool for businesses of all sizes. Rack cards are typically printed on thick paper or cardstock and are meant to be displayed in racks or holders in high-traffic areas. Businesses often use rack cards to promote special events, discounts, or new products and services.

Rack card printing is a cost-effective method to reach a wide audience with your marketing message. When designed and printed correctly, rack cards can be an effective tool for promoting your business.

Purpose of Rack Cards

Rack cards are one of the most versatile and affordable marketing tools available to businesses, large and small. They can be used to promote sales, events, new products or services, or to raise awareness about your brand.

Most rack cards are printed on heavy-duty card stock and have a glossy finish, making them stand out from other types of collateral. They’re also often die-cut or have unique shapes that make them more eye-catching.

Rack cards effectively reach a wide audience with your marketing message without breaking the bank. They can be distributed in various ways, including through the mail, at trade shows or conferences, in store racks, or tourist areas.

When designed and printed professionally, rack cards can help you boost your brand identity and make a big impact on potential customers.

Benefits of Rack Cards

Rack cards are an excellent way to promote your business. They are inexpensive to produce and can be distributed easily. Plus, they offer several advantages over other marketing materials.

Here are a few of the benefits of using rack cards to promote your business:

  1. They’re highly visible. Rack cards are typically placed in high-traffic areas, making them hard to miss. It means more people will see your message and be exposed to your brand.
  2. They’re easy to read. Rack cards are usually printed on both sides so they can be read quickly and easily. It makes them perfect for busy people who need more time to stop and read a long piece of marketing collateral.
  3. They offer information in a small space. Because rack cards are so concise, you can pack much information onto them without making them look cluttered or overwhelming. It makes them ideal for introducing new products or services, outlining special offers, or providing contact details.
  4. They’re versatile. Rack cards can be used for various purposes, from direct mail campaigns to displays in retail stores. This versatility makes them one of the most versatile marketing tools available.
  5. They’re affordable. Rack cards are very affordable to produce, so you can create a large campaign without breaking the bank

Types of Rack Cards

Rack cards are an effective marketing tool for businesses of all sizes. They are the best way to promote your products or services and get your name out there. But what exactly is a rack card? And what are the different types of rack cards that you can choose from?

A rack card is a printed marketing piece typically 4″ x9″ or 5.5″ x8.5″. They are usually made from thick paper or cardstock and have a glossy finish. Rack cards can be used for various purposes, such as promoting a sale, advertising a new product or service, or simply providing information about your business.

There are several different types of rack cards that you can choose from, depending on your needs. Here are a few of the most common types:

  • Promotional Rack Cards: These rack cards are designed to promote a specific offer, such as a percentage off your purchase, free shipping, or a limited-time-only deal. Promotional rack cards should include all the relevant details about the offer, such as how to redeem it and any restrictions that may apply.
  • Informational Rack Cards: As the name suggests, informational rack cards provide potential customers with information about your business, such as your hours of operation, contact information, and location. They can also be used to highlight certain products or services that you offer.
  • Direct Mail Rack Cards: Direct mail rack cards are mailed directly

How Much Do Rack Cards Cost?

A rack card is a printed advertisement typically displayed in racks or other holders in public places. Rack cards are an effective way to promote businesses, events, products, and services. They are usually printed on both sides, with the front side containing graphics and the back side containing text.

Rack cards are usually very affordable, starting at as low as $0.25 per piece for small quantities. For larger quantities, the price per piece can be as low as $0.10. Many factors can affect the cost of rack cards, such as the size and complexity of the design, print quality, and quantity ordered.

When to Use a Rack Card?

When planning an event or promotion, you must decide which print products best suit your needs. Rack cards are a great option for many situations, including:

‐ If you want to provide potential customers with information about your business, product, or service ‐ If you have a special promotion or sale ‐ If you are exhibiting at a trade show or convention ‐ If you are sponsoring an event ‐ If you are distributing coupons or discount codes

Rack cards are an affordable and effective way to promote your business. When used correctly, they can help increase brand awareness and drive sales.

Tips on Designing and Ordering Rack Cards

Designing and ordering rack cards may seem daunting, but it can be a snap with a little planning and forethought! Here are a few tips to help you get started:

  1. First, decide what information you want to include on your rack card. Do you want to promote a specific product or service? Or do you want to provide general information about your business? Once you know what content you want to include, you can start brainstorming design ideas.
  2. Keep your target audience in mind when designing your rack card. What colors, words, and images will appeal to them?
  3. Use high-quality images and graphics in your design. Low-quality images will make your rack card look unprofessional.
  4. Make sure the text on your rack card is easy to understand. 
  5. Include a call to action on your rack card. Tell your customers what you want them to do after they read your card (e.g., visit your website, call for more information, etc.)


In conclusion, rack card printing is a cost-effective and efficient way to promote your business. You can attract new customers and drive business by including important information such as contact details, location, and a list of products or services. It’s important to choose high-quality printing materials and design a visually appealing rack card to make a good impression. Consider including special offers or discounts to encourage people to try your business. With careful planning and attention to detail, rack card printing can be a powerful tool for promoting your business and attracting new customers. Contact printing company “Purple Frog Graphics” for more details.


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